Top 3 Reasons Why You Need a Reliable Web Host
Internet business has become increasingly tough in the past few years. The competition is cut-throat as everybody is trying to make money online. Your competitors may be just waiting for you to make one mistake and then they can reap the benefits. All your hard work will be wasted, if you are not careful while choosing the right web hosting company especially if your business depends on the internet. Thus, it’s crucial to look for the reliable and best web hosting providers; do not fall for the cheap web hosts which are sprouting like mushrooms. I am not saying cheap web hosting company is bad; but again you have to be careful what it offers, and if it has any hidden traps.
Let me emphasize one thing to you, a great domain name, awesome website design and content won’t matter if your web host provider is horrible, and your website is not accessible when the consumer is seeking it. This is why it is absolutely essential to have the most reliable web site hosting if you are eying for the success of your websites, which in return will be beneficial for the success of your business.
Everybody likes to lean toward bargains and cheap options, but I warn you, cheap price should not be the most important factor when determining your web host; the key factors that should be noted upon are: reliability, functionality, security and support system of the webhosting company. I repeat again it is crucial that your web host provider must offer reliable professional web hosting services as it plays a huge role in making or breaking your web business.
In this article, I will explain the top 3 reasons why you should need a reliable web host:
1. For the success of your business: This I would consider as the most important reason. You have a website which sells products or promotes a service. You put lots of effort, money, and hard work in planning, designing and building the website. There is no doubt that you are looking to be successful. But, if your web host is not reliable then what will be the consequences – your online success could be in jeopardy. Let’s say a customer has just added a product on the shopping cart, and as they are about to checkout, suddenly the page starts loading very slowly or it goes offline. What would happen? Not only will you lose a profitable sale but also the trust of that customer. Do you think they would come back to your site to buy goods or products? I don’t think so. And what if your website goes down repeatedly, and is inaccessible when visitors are looking for it? This happens usually if the web host servers are down. It’s not your fault but because the servers at your webhost provider are not reliable and functional, your website is suffering. You site is offline and due to which you are losing visitors meaning prospective profits that could have been in your pockets.
This is why you have to select a webhost that owns reliable and super fast web servers, and ensures the swift and smooth running of your websites. Thus, you should look for a company that provides 99.99% uptime guarantee, meaning their servers are functional for 99.99 percentage of time. I don’t think any legitimate web hosts will promise you 100% uptime as it is literally impossible, but 99.99% is something that is acceptable, and truly the best option currently available.
2. For SEO and search engine/web directory purposes: SEO, or search engine optimization plays an important role in the success of your website. Let’s say your website cannot be found in the search engines like Google, Yahoo, or Bing; it would be almost impossible to gain traffic. Then you would have to be completely dependent on a PPC Ad Campaign, which means you have to advertise your site on the search engines or directories and pay a fortune to save a top spot. If your business is huge, then maybe you can afford to spend money on advertisements; still it’s hard to ignore the importance of optimization of your website for the search engines.
Hence if you have a small business, blog or forum, then you have to depend on the search engines to reach your targeted audience. And this is where SEO comes in handy.
But, how is SEO, search engines,web directories, and the necessity of reliable web site hosting intertwined? Let me explain. When your website is up on the internet then search engines like Google, Yahoo, and Msn will send their spiders (also known as robots or bots) to crawl the pages that are on the internet. After they crawl the page, they will index that page and store the information in their database.
You may know how important it is get your new site indexed by Google, Yahoo, or Msn. If your pages are not in their index then your website is virtually inaccessible to clients meaning you are lost in the huge ocean of websites and nowhere to be found. Let’s say your web host server goes down constantly. When one of these spiders happens to crawl your page but then suddenly the server is down, your pages go offline and the spider is unable to crawl them. Imagine what would happen, you lose the chance of getting indexed by these robots. Some of the robots will come back again, and if your pages are still not online, then not only will your pages not be indexed again, but the pages which had been indexed before will also be removed from their system. This would be a big loss for you as it would literally kill your websites. This is why one should not compromise when it comes to web hosting. Get your domains or website hosted with the company that assures reliable and top web hosting services.
3. For smooth running and security purposes: Security and the smooth running of your website is also an important aspect that stresses why you need a reliable web site hosting company. Because only a reliable and dependable web host can ensure the smooth, fast and safe running of your websites. Once your website is up on the internet, then you are vulnerable to many possibilities such as: getting hacked, spams, viruses and many other technical and security issues.
Only a reliable host can provide you with a total assurance of safe, secure, and top web hosting services. The key to know is how in-depth and secure the servers are. Are the web servers monitored fully and is there a 24/7 security system integrated along with fast connections to protect your websites from hackers, and outsiders? Is the firewall strong enough? Do they offer backups of your websites in case of some accident, mishap, fire or other calamity? Are the data centers (where the servers are located) integrated with advanced fire protection, monitoring system for all servers and networking systems, and on site security? These are all important features when it comes to the safety and security of your websites because if you have an e-commerce site where you sell products online then it is vital to have the highest level of security to ensure the safe and smooth transaction to your customers. Your site should be protected from spam, virus, and hackers, whatsoever.
Final Words
As mentioned above, e-business is highly competitive; thus, it is critical that your website is available as well as safe and secure, and for that matter your host should be the one that ensures top quality, reliable and best web hosting services. If you want your business to grow, succeed and maintain highly level of customer trust and satisfaction, then it is absolutely essential that your site is backed up with the most dependable web servers with super fast connection for the 24/7 accessibility of your websites. Falling for a extremely cheap host may be a costly mistake that would bring adverse consequences to your online business; thus make a smart decision right now and sign up with a top hosting company that is both responsible and reputable.
Recommended Best Hosting Companies
As you know how important it is to have a reliable web host to conduct your e-businesses, I would recommend these well-established hosts, that have been around for a while with their superior, competitive, and top web hosting services. They are:
Hostmonster and Bluehost provide cheap reliable hosting in a shared web site hosting environment; in addition, they also offer great hosting services and incredible features such as: unlimited bandwidth, unlimited Hosting space, unlimited domains, unlimited Gigs of Site Transfer, unlimited POP3/POP3 Secure Email Support, unlimited Forwarding Email Accounts, 99.99% uptime guarantee, PHP 5, Perl, Ruby, CGI, and many much more…
However, if you have a large business enterprise, then you need to look for dedicated web server hosting, and in my opinion, both Hostgator and Godaddy render an excellent services on such case. They also offer business reseller hosting plans with highest level of speed, security, technical support, and server uptime.
I have no hesitation while encouraging you to checkout the above mentioned affordable and best hosting companies as I know they are extremely professional, reputed, and trustworthy, and render top notch excellent and reliable web hosting options and packages for your total website hosting solutions.